Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views?
It is true that we are increasingly surrounded by advertising by ample of companies that want to sell us their products. Today marketers can target potential customers through a plethora of platforms like social media applications, television, radio, newspapers and so on. The ads are designed and promoted in such a fashion that they catch the attention of the consumer and convince them to buy products that are not a necessity. I advocate the view that adverts manipulate the buying needs of a consumer which eventually increases the overall sales of any product.
I believe that advertisement makes a purchaser smartly to pick the best product. First of all, Compared to previous years today we have more opportunities to come across with various advertisements, for example on TV, internet, in street walls etc. Moreover, it is an undeniable fact that there are a variety of advertisements which do not honestly depict the features of goods. Consequently, watching these advertisements creates great interest in certain goods hence we tend to consume them.The marketing companies these days, focus on designing ads in such a way that they are bound to catch the attention of an online user. Social applications like Facebook, Twitter and Instagram are being used bluntly to bombard users with the advertisements of the products that are trending.
Secondly, with the help of technology, the pace of information sharing has improved. One clear example is the commercial of an actor selling a slimming belt. The hypothetical idea of losing weight without exercising has proven to be a fruitful selling point despite its adverse effects on the health.Also, on the television screen, a product may look gorgeous and good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it but they buy goods impulsively soon after they watch the advertising.
To sum up, advertisement can be significant media to deliver information about some products but it will become problem for the person if the person inhales all the information. Advertisements have an extraordinary power to influence the public. Customers have their own strong opinions and standard of good quality goods, it’s better to leave them to make their own decision in buy goods.
I believe that advertisement makes a purchaser smartly to pick the best product. First of all, Compared to previous years today we have more opportunities to come across with various advertisements, for example on TV, internet, in street walls etc. Moreover, it is an undeniable fact that there are a variety of advertisements which do not honestly depict the features of goods. Consequently, watching these advertisements creates great interest in certain goods hence we tend to consume them.The marketing companies these days, focus on designing ads in such a way that they are bound to catch the attention of an online user. Social applications like Facebook, Twitter and Instagram are being used bluntly to bombard users with the advertisements of the products that are trending.
Secondly, with the help of technology, the pace of information sharing has improved. One clear example is the commercial of an actor selling a slimming belt. The hypothetical idea of losing weight without exercising has proven to be a fruitful selling point despite its adverse effects on the health.Also, on the television screen, a product may look gorgeous and good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it but they buy goods impulsively soon after they watch the advertising.
To sum up, advertisement can be significant media to deliver information about some products but it will become problem for the person if the person inhales all the information. Advertisements have an extraordinary power to influence the public. Customers have their own strong opinions and standard of good quality goods, it’s better to leave them to make their own decision in buy goods.
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